About Us

 
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AN ICONIC & CELEBRATED ITALIAN RESTAURANT SINCE 1974

Sale e Pepe, nestled in the heart of Knightsbridge, has been a London institution since 1974. Welcoming a diverse clientele for over 50 years, including British and Hollywood royalty, politicians, writers, and more, we embody classic Italian hospitality. Situated near Sloane Street, a fashion haven, and a stone's throw from Harrods and Harvey Nichols, we offer an iconic dining experience.

Today, we continue to provide unforgettable experiences, and the warm Sale e Pepe welcome to both familiar faces and first-time guests.

 
 
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“It’s all perfection, and the kind of place you want to book every week, for birthdays, date nights, and whatever other excuse you can muster. 10/10.”

“It’s all perfection, and the kind of place you want to book every week, for birthdays, date nights, and whatever other excuse you can muster. 10/10.”

“Sale e Pepe is Knightsbridge’s own little slice of comfort and charm: you’ll dine the first time as a guest, and return the second, third, fourth as family.”

“Sale e Pepe is Knightsbridge’s own little slice of comfort and charm: you’ll dine the first time as a guest, and return the second, third, fourth as family.”

“This picturesque hideaway, located in Knightsbridge, is home to some of the most authentic Italian food and hospitality that London has to offer.”

“This picturesque hideaway, located in Knightsbridge, is home to some of the most authentic Italian food and hospitality that London has to offer.”

 
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The Restaurant

Embracing the era of renewal as Sale e Pepe, blending classic Italian design with modern elegance.

The bar transforms into a chic Italian ristorante with wood panelling, a marble-topped bar, and a bronze mirror, perfect for daytime espressos or evening martinis. The dining area, inspired by Milanese townhouses, features atmospheric dark blue walls, intricate wallpaper, and bronze mirrors, transporting diners to a chic Italian villa.

Join us in this contemporary chapter, where timeless design meets modern sophistication.

 
 
 

360° View

Step into a virtual 360° tour of Sale e Pepe where the immersive technology allows you to navigate seamlessly through our elegant new interiors, capturing the ambiance of our restaurant.

 
 
 

THE menu

Sale e Pepe's menu has undergone a refreshing transformation to embody the essence of true Italian 'famiglia' culture – a celebration of sharing.

Time-honoured classics like Vitello Milanese and Linguine all’Aragosta have been reimagined into generously portioned delights, perfect for sharing among your table companions. Our revamped menu highlights communal dining with indulgent offerings such as the Salt Baked Whole Seabass for 2, the exquisite Tagliatelle Caviar, and an extensive selection of Crudi.

 
 
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Welcoming entrance of Sale e Pepe with its signature red awning and elegant marble facade, inviting patrons to an authentic Italian dining experience in London

Our History

Nestled alongside Sloane Street, one of London's premier fashion destinations, our restaurant is merely a two-minute stroll from Harrods and Harvey Nichols in Knightsbridge.

Originating from two shop fronts on Pavilion Road in 1974, the establishment expanded in 1985, introducing a bar ideal for pre and post-dinner drinks.

Toni, the previous owner, dedicated over 45 years to managing the restaurant before retiring. The Sale e Pepe team, having collaborated closely with Toni, now upholds his legacy, ensuring consistent service and creating memorable experiences.

Whether welcoming familiar faces or first-time guests, we extend the renowned Sale e Pepe warm welcome to all!

 

Sale e pepe

 
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